Amplify Your Mission with Free Advertising from Google
The Google Ad Grants program empowers eligible nonprofit organizations with up to $10,000 per month in FREE Google Ads advertising. This initiative by Google helps nonprofits like yours reach wider audiences, drive more traffic to your website, and spread awareness about your cause—all without impacting your budget.
How It Works
Google Ad Grants provides in-kind advertising on the Google Search Network. That means your organization can show text-based ads at the top of Google search results pages when people search for terms relevant to your mission.
Here’s how the program works:
- Eligibility & Enrollment
Nonprofits must hold valid charity status, be registered with TechSoup (for verification), and comply with Google’s program policies. Government entities, hospitals, and schools are not eligible. - Account Setup
Once approved, you’ll create a Google Ads account that meets specific grant requirements, such as keyword targeting and ad structure. If you don’t already have an account, Word Spread Digital will set this up for you and your team. - Monthly Grant
Your account receives up to $10,000 per month in search ad credits. Ads must follow guidelines, such as a $2.00 max cost-per-click (CPC) unless you use Smart Bidding strategies. - Campaign Management
Word Spread Digital will manage your campaigns. We will work with you to choose keywords, write ads, and directing users to take the appropriate action on your website.
Key Benefits
✅ Reach the Right Audience
Connect with individuals actively searching for causes, services, or programs like yours.
✅ Drive Real Impact
Use ads to promote volunteer opportunities, donation campaigns, events, and educational content.
✅ Boost Website Traffic
Bring thousands of new visitors to your site each month. Increase awareness, donations, and engagement.
✅ Cost-Free Advertising
Access premium ad placements on Google at zero cost to your organization.
✅ Insights and Optimization
Track performance with Google Ads reporting tools and refine your strategy to improve results.
How Can Word Spread Digital Help?
Application for Google Ad Grants
We will help apply for a new Google for Nonprofits membership, complete and in-process application, or reactivate a suspended account.
Google Ad Grants Account Set-up
We will perform research, create campaigns, create ads, and establish Google Analytics tracking. All within Google Ad Grants policies.
Google Ad Grants Management
Once your account is live, we will continuously test and optimize. Our goal is to reach your goals by maximizing your Ad Grants dollars.
Is Your Nonprofit Ready to Grow Online?
Google Ad Grants is an incredible opportunity for nonprofits looking to expand their digital reach. Whether you’re just starting out or ready to scale your impact, the program gives you the tools and visibility to connect with the people who care most about your mission.